Report

Mobile User Survey: Failing to Meet User Expectations

A comprehensive survey of 3,000+ mobile app users

A mobile app is judged nearly 100% by user experience and overall satisfaction. That means mobile apps have to be speedy, responsive, and stable. How are your mobile apps doing in this highly competitive marketplace?

If your users frequently abandon your app after just a couple of sessions, you’re not alone. That’s according to a new mobile app user survey by Dimensional Research. Users experience app issues regularly, which results in quick app abandonment. 

Based on the survey, this detailed report reveals much more, down to the level of battery usage and numbers of retry attempts.

Key findings include:

Mobile app users are impatient—they want apps to start in 4 seconds or less.

  • 61% Expected apps to start in 4 seconds or less
  • 49% Expected apps to respond in 2 seconds or less

Users are intolerant of problems with an app, especially repeated problems, and are quick to abandon—a vast majority will only give a problem app three chances.

  • 80% Indicated they will only attempt to use a problematic app three times or less
  • 53% Uninstalled or removed a mobile app with severe issues like crashes, freezes or errors
  • 36% will stop using a mobile app due to heavy battery usage

Users blame the mobile app and the company who made it—more than a third devalue a company’s brand when a mobile app crashes or produces errors.

  • 55% Hold the app responsible for performance issues
  • 37% Stated that mobile app crashes or errors make them think less of a company’s brand

Download this highly readable, thought-provoking report, which will help you pinpoint issues in app design, delivery, and run-time performance.

Users are reaching for their mobile devices many times a day to use mobile apps. Make sure yours is one of them.


© 2015 Dimensional Research. All rights reserved.

Get this report delivered to your inbox

Success

You have unlocked a free copy of Mobile User Survey: Failing to Meet User Expectations

You may download the report from this page at any time.

GET IT NOW

A comprehensive survey of 3,000+ mobile app users

A mobile app is judged nearly 100% by user experience and overall satisfaction. That means mobile apps have to be speedy, responsive, and stable. How are your mobile apps doing in this highly competitive marketplace?

If your users frequently abandon your app after just a couple of sessions, you’re not alone. That’s according to a new mobile app user survey by Dimensional Research. Users experience app issues regularly, which results in quick app abandonment. 

Based on the survey, this detailed report reveals much more, down to the level of battery usage and numbers of retry attempts.

Key findings include:

Mobile app users are impatient—they want apps to start in 4 seconds or less.

  • 61% Expected apps to start in 4 seconds or less
  • 49% Expected apps to respond in 2 seconds or less

Users are intolerant of problems with an app, especially repeated problems, and are quick to abandon—a vast majority will only give a problem app three chances.

  • 80% Indicated they will only attempt to use a problematic app three times or less
  • 53% Uninstalled or removed a mobile app with severe issues like crashes, freezes or errors
  • 36% will stop using a mobile app due to heavy battery usage

Users blame the mobile app and the company who made it—more than a third devalue a company’s brand when a mobile app crashes or produces errors.

  • 55% Hold the app responsible for performance issues
  • 37% Stated that mobile app crashes or errors make them think less of a company’s brand

Download this highly readable, thought-provoking report, which will help you pinpoint issues in app design, delivery, and run-time performance.

Users are reaching for their mobile devices many times a day to use mobile apps. Make sure yours is one of them.


© 2015 Dimensional Research. All rights reserved.