eBook

The Mobile Analytics Playbook

A practical 161-page guide to improving your mobile app

Enhance the quality, velocity, and efficiency of your mobile apps with integrated mobile analytics and mobile testing. 

Published in February 2016, this 161-page book unveils ways mobile analytics and testing can improve your mobile apps.

Discover six practical ways to improve app quality by: 

  1. Doing better testing - Learn more focused, appropriate, and relevant testing techniques
  2. Using test automation - See how tests are run automatically with software
  3. Applying static analysis - Learn how an app's source code is reviewed and assessed for potential problems
  4. Scaling mobile testing - Perform more tests, sooner, exceeding the limitations imposed by interactive team testing 
  5. Processing and applying feedback from users - Learn what to do with reviews from app stores, social media, and in-app feedback
  6. Using mobile analytics - Understand and plan, based on data emitted from the running app

Whatever style of mobile analytics you decide to use, the testing perspective described in this ebook will give you the consistency and confidence to launch mobile apps where the stakes are high.

  • Mobile apps are transforming banking, where 60 percent of smartphone and tablet users report that mobile banking capabilities are “important” or “extremely important” in the decision to choose a new bank.
  • Mobile apps are how we schedule meetings, update them, and record meeting notes while on the move outside a typical office.
  • Consumers expect to buy goods and reserve tickets immediately, regardless of network conditions.

Apps simply need to work, and users call the shots! Their perceptions can make or break a mobile app, as their widely shared experiences influence a massive audience. You want to be able to reach potentially millions of customers with the apps customers truly value. 

Download this 161-page book designed to help you learn ways to improve the testing of your mobile apps, particularly using mobile analytics as a key source of information.


Table of contents

ABOUT THE AUTHORS

Julian Harty - 7

Antoine Aymer - 9

INTRODUCTION

User Experience Is Everything - 12

Does Mobile Testing Really Matter at All? - 13

Time to Look at Mobile Analytics - 15

What Will You Gain from Reading this Book? - 16

HOW READY ARE YOU FOR MOBILE TESTING?

Fragmentation, or Godzilla in the Room! - 20

Measuring Quality So It Can Be Improved - 25

The Virtues of Virtual Devices - 28

TESTING DISCIPLINES

From Manual to Interactive Testing - 37

The Mandate for Automation - 42

Pleading Performance in the Court of User Experience - 47

Summary of the Testing Disciplines - 51

FOUR PROVEN WAYS TO BOOST

APP TESTING

1) Better Testing - 53

2) Test Automation and Continuous Automated Testing - 57

3) Scaling Testing - 59

4) Static Analysis - 61

Limitations of These Four Proven Ways - 62

UNDERSTANDING MOBILE ANALYTICS AND FEEDBACK

Mobile Analytics Can Improve Mobile Apps - 66

An Overview of Analytics - 67

Processing Feedback - 70

Applying Analytics - 77

Analytics for Mobile Apps - 79

Complementary Data - 100

Summary of Mobile Analytics - 103

CONFLUENCE BETWEEN MOBILE ANALYTICS AND SOFTWARE TESTING

Introduction - 105

Examples of How Using Mobile Analytics Can Help Users and the Business - 109

Examples of How Mobile Analytics Helps with Testing - 109

Optimize Your Testing - 111

Mobile Analytics as the Spice to HPE ’s Suggested Test Plan - 115

Mining Data Helps Identify Innovative Ways to Test - 129

Test Recommendation Engine - 129

Thresholds and Alerts - 132

Things to Consider - 132

YOUR FUTURE

Examples of Mobile Analytics Libraries - 138

Tips and Traps - 143

Take Your Pick - 146

Testing Mobile Analytics - 147

Integrating Mobile Analytics - 152

Words to the Wise - 154

Over to You - 156

APPENDIX: FURTHER READING

Academic Research - 157

Books - 158

Articles - 159

 

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A practical 161-page guide to improving your mobile app

Enhance the quality, velocity, and efficiency of your mobile apps with integrated mobile analytics and mobile testing. 

Published in February 2016, this 161-page book unveils ways mobile analytics and testing can improve your mobile apps.

Discover six practical ways to improve app quality by: 

  1. Doing better testing - Learn more focused, appropriate, and relevant testing techniques
  2. Using test automation - See how tests are run automatically with software
  3. Applying static analysis - Learn how an app's source code is reviewed and assessed for potential problems
  4. Scaling mobile testing - Perform more tests, sooner, exceeding the limitations imposed by interactive team testing 
  5. Processing and applying feedback from users - Learn what to do with reviews from app stores, social media, and in-app feedback
  6. Using mobile analytics - Understand and plan, based on data emitted from the running app

Whatever style of mobile analytics you decide to use, the testing perspective described in this ebook will give you the consistency and confidence to launch mobile apps where the stakes are high.

  • Mobile apps are transforming banking, where 60 percent of smartphone and tablet users report that mobile banking capabilities are “important” or “extremely important” in the decision to choose a new bank.
  • Mobile apps are how we schedule meetings, update them, and record meeting notes while on the move outside a typical office.
  • Consumers expect to buy goods and reserve tickets immediately, regardless of network conditions.

Apps simply need to work, and users call the shots! Their perceptions can make or break a mobile app, as their widely shared experiences influence a massive audience. You want to be able to reach potentially millions of customers with the apps customers truly value. 

Download this 161-page book designed to help you learn ways to improve the testing of your mobile apps, particularly using mobile analytics as a key source of information.


Table of contents

ABOUT THE AUTHORS

Julian Harty - 7

Antoine Aymer - 9

INTRODUCTION

User Experience Is Everything - 12

Does Mobile Testing Really Matter at All? - 13

Time to Look at Mobile Analytics - 15

What Will You Gain from Reading this Book? - 16

HOW READY ARE YOU FOR MOBILE TESTING?

Fragmentation, or Godzilla in the Room! - 20

Measuring Quality So It Can Be Improved - 25

The Virtues of Virtual Devices - 28

TESTING DISCIPLINES

From Manual to Interactive Testing - 37

The Mandate for Automation - 42

Pleading Performance in the Court of User Experience - 47

Summary of the Testing Disciplines - 51

FOUR PROVEN WAYS TO BOOST

APP TESTING

1) Better Testing - 53

2) Test Automation and Continuous Automated Testing - 57

3) Scaling Testing - 59

4) Static Analysis - 61

Limitations of These Four Proven Ways - 62

UNDERSTANDING MOBILE ANALYTICS AND FEEDBACK

Mobile Analytics Can Improve Mobile Apps - 66

An Overview of Analytics - 67

Processing Feedback - 70

Applying Analytics - 77

Analytics for Mobile Apps - 79

Complementary Data - 100

Summary of Mobile Analytics - 103

CONFLUENCE BETWEEN MOBILE ANALYTICS AND SOFTWARE TESTING

Introduction - 105

Examples of How Using Mobile Analytics Can Help Users and the Business - 109

Examples of How Mobile Analytics Helps with Testing - 109

Optimize Your Testing - 111

Mobile Analytics as the Spice to HPE ’s Suggested Test Plan - 115

Mining Data Helps Identify Innovative Ways to Test - 129

Test Recommendation Engine - 129

Thresholds and Alerts - 132

Things to Consider - 132

YOUR FUTURE

Examples of Mobile Analytics Libraries - 138

Tips and Traps - 143

Take Your Pick - 146

Testing Mobile Analytics - 147

Integrating Mobile Analytics - 152

Words to the Wise - 154

Over to You - 156

APPENDIX: FURTHER READING

Academic Research - 157

Books - 158

Articles - 159