Report

Forrester Report: Measuring Mobile App Performance

Make feedback an integral part of your app development

You may have adopted a DevOps culture. You may be focused on all the right things to automate. But if you’re not factoring in user feedback on your app’s performance into your continuous delivery cycle, what you’re missing could be the chink in your armor.

With constantly changing devices, form factors, and new interaction mechanisms, you need to listen hard to what your customers and your internal metrics are telling you.

A recent paper from Forrester Research, Measuring Mobile Apps, will help you cut through the chaos. It offers detailed guidance on a number of valuable, commonly collected metrics and describes the tools and frameworks that can help you collect them and put that feedback to immediate use.

Key takeaways include:

  • Fast feedback is a natural complement to continuous delivery—Building five-star mobile apps requires frequent releases, but you need to capture and process customer feedback. Continuous delivery and feedback go hand in hand.

  • Focus on collecting three types of mobile measures—Focus on metrics that measure your app’s technical fitness, level of user engagement, and business results.

  • The faster you can act on feedback, the better—Feedback has a half-life. Its value degrades with time, so the faster you can act on it, the better. Get to the point, fast, where you’re able to use real-time user feedback on local devices and better predict the next best action your app should take.

Download this insightful report by Forrester analyst Jeffrey Hammond. It will help your mobile app development teams deliver better updates with business-aligned metrics, and improved insight into what’s working, as well as what needs to be fixed.


© Forrester Research, Inc. Reproduction Prohibited

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Make feedback an integral part of your app development

You may have adopted a DevOps culture. You may be focused on all the right things to automate. But if you’re not factoring in user feedback on your app’s performance into your continuous delivery cycle, what you’re missing could be the chink in your armor.

With constantly changing devices, form factors, and new interaction mechanisms, you need to listen hard to what your customers and your internal metrics are telling you.

A recent paper from Forrester Research, Measuring Mobile Apps, will help you cut through the chaos. It offers detailed guidance on a number of valuable, commonly collected metrics and describes the tools and frameworks that can help you collect them and put that feedback to immediate use.

Key takeaways include:

  • Fast feedback is a natural complement to continuous delivery—Building five-star mobile apps requires frequent releases, but you need to capture and process customer feedback. Continuous delivery and feedback go hand in hand.

  • Focus on collecting three types of mobile measures—Focus on metrics that measure your app’s technical fitness, level of user engagement, and business results.

  • The faster you can act on feedback, the better—Feedback has a half-life. Its value degrades with time, so the faster you can act on it, the better. Get to the point, fast, where you’re able to use real-time user feedback on local devices and better predict the next best action your app should take.

Download this insightful report by Forrester analyst Jeffrey Hammond. It will help your mobile app development teams deliver better updates with business-aligned metrics, and improved insight into what’s working, as well as what needs to be fixed.


© Forrester Research, Inc. Reproduction Prohibited